The short version

Ari Paparo predicted on December 9, 2024: “While we haven’t seen major shifts in the agency world due to AI, I think everyone knows it’s coming,” Verdict: Still evolving. His backward-looking assessment for late 2024, that major shifts hadn't yet occurred, is consistent with evidence. His forward-looking statement that major shifts are 'coming' is directionally supported by increased AI usage…

Prediction by

Ari Paparo

On December 9, 2024

“While we haven’t seen major shifts in the agency world due to AI, I think everyone knows it’s coming,”

Follow-up

His backward-looking assessment for late 2024, that major shifts hadn't yet occurred, is consistent with evidence. His forward-looking statement that major shifts are 'coming' is directionally supported by increased AI usage and discussions in the industry by mid-2026, though the shift is evolutionary rather than catastrophic. No specific timeframe was given.

From the High Caliber AI network — see the AI for PR module in the course.