The short version

Belinda J. Smith predicted on January 14, 2026: “Attention metrics will move from "experimental KPI" to a default reporting line in at least three holdco trading desks during the first half of 2026.” Verdict: Called it. GroupM, Publicis Media, and Havas Media Network all rolled attention metrics into standard client reporting templates by April 2026, citing pressure from advertisers post-MFA…

Prediction by

Belinda J. Smith

On January 14, 2026

“Attention metrics will move from "experimental KPI" to a default reporting line in at least three holdco trading desks during the first half of 2026.”

Follow-up

GroupM, Publicis Media, and Havas Media Network all rolled attention metrics into standard client reporting templates by April 2026, citing pressure from advertisers post-MFA crackdown.

From the High Caliber AI network — see the AI for PR module in the course.