The short version

David Berkowitz predicted on March 22, 2024: “While streaming services once felt like the death knell for TV advertisers but now are ramping up ad inventory and rolling out ad-supported plans, we'll see that happening in AI too.” Verdict: Called it. Within 18 months, every major consumer AI platform Berkowitz pointed to was experimenting with ads. Microsoft Copilot rolled out…

Prediction by

David Berkowitz

On March 22, 2024

“While streaming services once felt like the death knell for TV advertisers but now are ramping up ad inventory and rolling out ad-supported plans, we'll see that happening in AI too.”

Follow-up

Within 18 months, every major consumer AI platform Berkowitz pointed to was experimenting with ads. Microsoft Copilot rolled out ads in chat answers, Perplexity launched sponsored questions in November 2024, and OpenAI publicly began exploring ad-supported tiers in 2025. The "subscription-only AI" model he questioned has effectively given way to the streaming-style hybrid he predicted.

From the High Caliber AI network — see the AI for PR module in the course.