Receipt
Filed August 23, 2026
The short version
Bob Hoffman predicted on July 6, 2024: ““2024: The Year Digital Becomes 'Traditional'.”” Verdict: Partially right. As of August 23, 2026, the industry increasingly treats digital advertising as part of the mainstream media mix, and the 'traditional vs digital' distinction is less central than previously. However, many practitioners and publications still use the distinction. Hoffman's conceptual prediction is partially realized.…
Prediction by
Bob Hoffman
On July 6, 2024
““2024: The Year Digital Becomes 'Traditional'.””
Follow-up
As of August 23, 2026, the industry increasingly treats digital advertising as part of the mainstream media mix, and the 'traditional vs digital' distinction is less central than previously. However, many practitioners and publications still use the distinction. Hoffman's conceptual prediction is partially realized.
Original source
YouTube (Wizard of Ads - Chicago)From the High Caliber AI network — see the AI for PR module in the course.