The short version

Bob Hoffman predicted on May 21, 2024: “In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted.” Verdict: Still evolving. The year 2024 is concluding, and while official final numbers for online ad spending and waste are not yet fully available, early…

Prediction by

Bob Hoffman

On May 21, 2024

“In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted.”

Follow-up

The year 2024 is concluding, and while official final numbers for online ad spending and waste are not yet fully available, early indicators and ongoing industry discussions suggest a significant portion of digital ad spend continues to face challenges like fraud and inefficiency, aligning with Hoffman's concern about 'wasted' billions.

From the High Caliber AI network — see the AI for PR module in the course.