The short version

Bob Hoffman predicted on July 6, 2024: “2024: The Year Digital Becomes 'Traditional'” Verdict: Partially right. The narrative prediction that digital advertising would be increasingly seen as a mature, traditional medium with entrenched flaws has been partially supported by trade discourse and regulatory scrutiny since mid-2024. However, the industry still often frames 'digital' as synonymous with innovation.

Prediction by

Bob Hoffman

On July 6, 2024

“2024: The Year Digital Becomes 'Traditional'”

Follow-up

The narrative prediction that digital advertising would be increasingly seen as a mature, traditional medium with entrenched flaws has been partially supported by trade discourse and regulatory scrutiny since mid-2024. However, the industry still often frames 'digital' as synonymous with innovation.

From the High Caliber AI network — see the AI for PR module in the course.