The short version

Brian Dean predicted on January 1, 2026: “In 2025, worldwide podcast ad spending is estimated to hit $4.46 billion, which is a 10.95% increase since 2024. By 2027, podcast ad spending is forecasted to reach $5.03 billion.” Verdict: Too early to tell. As of the publication date of the source (2026), these are still projections for 2025 and 2027, and…

Prediction by

Brian Dean

On January 1, 2026

“In 2025, worldwide podcast ad spending is estimated to hit $4.46 billion, which is a 10.95% increase since 2024. By 2027, podcast ad spending is forecasted to reach $5.03 billion.”

Follow-up

As of the publication date of the source (2026), these are still projections for 2025 and 2027, and actuals are not yet available to judge the prediction.

From the High Caliber AI network — see the AI for PR module in the course.