The short version

Brian Morrissey predicted on February 22, 2023: ““The reality of the publishing industry is that you really cannot have an original content model that is mostly or solely reliant on display advertising revenue.”” Verdict: Called it. The claim that publishers cannot sustainably rely solely on display ad revenue is strongly supported by the documented collapse in print ad revenue and…

Prediction by

Brian Morrissey

On February 22, 2023

““The reality of the publishing industry is that you really cannot have an original content model that is mostly or solely reliant on display advertising revenue.””

Follow-up

The claim that publishers cannot sustainably rely solely on display ad revenue is strongly supported by the documented collapse in print ad revenue and stagnating or insufficient digital ad income for publishers. Most surviving news and magazine publishers have moved toward mixed models.

From the High Caliber AI network — see the AI for PR module in the course.