The short version

Brian Morrissey predicted on July 21, 2022: ““[It’s] hard to believe that a reasonable ad product will cause a massive deterioration of the ad business… Ads+subs is bound to become the default model.”” Verdict: Called it. The prediction that 'Ads+subs is bound to become the default model' is directionally accurate for much of the publisher market. Most successful digital publishers…

Prediction by

Brian Morrissey

On July 21, 2022

““[It’s] hard to believe that a reasonable ad product will cause a massive deterioration of the ad business… Ads+subs is bound to become the default model.””

Follow-up

The prediction that 'Ads+subs is bound to become the default model' is directionally accurate for much of the publisher market. Most successful digital publishers by the mid-2020s combine subscription income with advertising, and examples like The Wall Street Journal, Puck, and Punchbowl align with this structure.

From the High Caliber AI network — see the AI for PR module in the course.