The short version

Brian Wieser predicted on April 21, 2024: “Within this growth, Wieser highlights ‘commerce media’ … and social commerce as leading segments. ... In addition to ‘commerce media,’ Wieser noted that social media is capturing a significant share of advertising budgets, likely due to the rapid growth of social commerce.” Verdict: Called it. Wieser's qualitative prediction that commerce media and social…

Prediction by

Brian Wieser

On April 21, 2024

“Within this growth, Wieser highlights ‘commerce media’ … and social commerce as leading segments. ... In addition to ‘commerce media,’ Wieser noted that social media is capturing a significant share of advertising budgets, likely due to the rapid growth of social commerce.”

Follow-up

Wieser's qualitative prediction that commerce media and social commerce would be leading segments and capture a significant share of advertising budgets has been strongly supported by subsequent data and commentary. Retail/commerce media and social platforms have shown outsized growth and are confirmed as major contributors to overall ad growth.

From the High Caliber AI network — see the AI for PR module in the course.