The short version

Brian Wieser predicted on September 4, 2024: “if [political spending is] added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included.” Verdict: Still evolving. This is a full-year forecast for 2024 including political ad spend. The final figures for 2024 are not yet available to confirm this prediction.

Prediction by

Brian Wieser

On September 4, 2024

“if [political spending is] added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included.”

Follow-up

This is a full-year forecast for 2024 including political ad spend. The final figures for 2024 are not yet available to confirm this prediction.

From the High Caliber AI network — see the AI for PR module in the course.