The short version

Brian Wieser predicted on March 18, 2025: “Wieser now estimates U.S. ad spending growth will rise 3.6% in 2025, down from his 4.5% forecast in December 2024, and his 5.3% benchmark in September 2024.” Verdict: Too early to tell. This is a prediction for 2025. Full, realized outcomes for 2025 US ad spending growth are not yet available in the…

Prediction by

Brian Wieser

On March 18, 2025

“Wieser now estimates U.S. ad spending growth will rise 3.6% in 2025, down from his 4.5% forecast in December 2024, and his 5.3% benchmark in September 2024.”

Follow-up

This is a prediction for 2025. Full, realized outcomes for 2025 US ad spending growth are not yet available in the provided text.

From the High Caliber AI network — see the AI for PR module in the course.