The short version

Brian Wieser predicted on January 1, 2024: “U.S. digital ad spending — excluding political — will rise from 64% last year to 76% by 2028.” Verdict: Still evolving. Too early to fully validate the 2028 end-point, but interim data (2023–2025) support his projected direction and pace of rising digital share.

Prediction by

Brian Wieser

On January 1, 2024

“U.S. digital ad spending — excluding political — will rise from 64% last year to 76% by 2028.”

Follow-up

Too early to fully validate the 2028 end-point, but interim data (2023–2025) support his projected direction and pace of rising digital share.

From the High Caliber AI network — see the AI for PR module in the course.