The short version

Brian Wieser predicted on June 1, 2024: “U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser… Wieser expects total advertising spend will add up to $379 billion this year—excluding spending related to politics…” Verdict: Still evolving. The full-year 2024 data is not yet available, but the forecast was revised upward by Wieser himself…

Prediction by

Brian Wieser

On June 1, 2024

“U.S. advertising spending should grow 6.3% in 2024, according to a forecast released by Brian Wieser… Wieser expects total advertising spend will add up to $379 billion this year—excluding spending related to politics…”

Follow-up

The full-year 2024 data is not yet available, but the forecast was revised upward by Wieser himself later in the year, suggesting the 6.3% was conservative.

From the High Caliber AI network — see the AI for PR module in the course.