The short version

Brian Wieser predicted on April 21, 2024: “Wieser predicts that this channel [retail media] will soar [to] $82 [billion] in ad [spend] by 8, which would represent about 19% of total advertising spending.” Verdict: Still evolving. The specific 2028 numbers cannot yet be verified, but interim growth data (2024–Q2 2025) show accelerating growth in commerce media in the 19–24% range,…

Prediction by

Brian Wieser

On April 21, 2024

“Wieser predicts that this channel [retail media] will soar [to] $82 [billion] in ad [spend] by 8, which would represent about 19% of total advertising spending.”

Follow-up

The specific 2028 numbers cannot yet be verified, but interim growth data (2024–Q2 2025) show accelerating growth in commerce media in the 19–24% range, which is on pace for the forecast.

From the High Caliber AI network — see the AI for PR module in the course.