The short version

Brian Wieser predicted on September 4, 2024: “Citing a “much stronger than expected” second‑quarter expansion of 9.6%, Wieser now projects that 2024 will grow 7.2% over 2023. …which if added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included. As for political ad‑spending growth, Wieser now says it will be ‘helpful’…

Prediction by

Brian Wieser

On September 4, 2024

“Citing a “much stronger than expected” second‑quarter expansion of 9.6%, Wieser now projects that 2024 will grow 7.2% over 2023. …which if added in, would boost the 2024 U.S. ad economy up in the double digits — 10.5% — if included. As for political ad‑spending growth, Wieser now says it will be ‘helpful’ to the U.S. ad economy — especially for local TV ad spending — but actually will not expand as much as previous comparable cycles.”

Follow-up

These forecasts became the industry benchmark for 2024, and no public reports indicate a significant deviation from these predictions. The political ad spend estimation also aligns with later observations of its impact.

From the High Caliber AI network — see the AI for PR module in the course.