The short version

Brian Wieser predicted on September 4, 2024: “2024 will grow 7.2% over 2023. Importantly, the growth estimate excludes what is projected to be a banner year for U.S. political ad spending, which if added in, would boost the 2024 U.S. ad economy up in the double digits -- 10.5% -- if included.” Verdict: Still evolving. Later coverage described 2024 as…

Prediction by

Brian Wieser

On September 4, 2024

“2024 will grow 7.2% over 2023. Importantly, the growth estimate excludes what is projected to be a banner year for U.S. political ad spending, which if added in, would boost the 2024 U.S. ad economy up in the double digits -- 10.5% -- if included.”

Follow-up

Later coverage described 2024 as a year of strong growth but also a slowdown in the second half; the forecast itself was not contradicted in the provided results, but Wieser’s later 2025 outlook implied a return to more normal growth rates after 2024.

From the High Caliber AI network — see the AI for PR module in the course.