The short version

Brian Wieser predicted on September 4, 2024: ““U.S. ad spending is expected to grow 7.2% to $381 billion in 2024, excluding political ad spending” AND “Including political spending, U.S. advertising is expected to grow 10.5% to $397 billion.”” Verdict: Partially right. This was Wieser's final 2024 forecast documented in the provided material. Later reports indicate he assessed the total ad…

Prediction by

Brian Wieser

On September 4, 2024

““U.S. ad spending is expected to grow 7.2% to $381 billion in 2024, excluding political ad spending” AND “Including political spending, U.S. advertising is expected to grow 10.5% to $397 billion.””

Follow-up

This was Wieser's final 2024 forecast documented in the provided material. Later reports indicate he assessed the total ad revenue including political closer to 8.6%-9% in March 2025, which is below the 10.5% including political cited here, suggesting a modest downward adjustment based on final data.

From the High Caliber AI network — see the AI for PR module in the course.