The short version

Brian Wieser predicted on January 31, 2024: “In this morning’s updated forecast, Wieser projects U.S. digital ad spending — excluding political — will rise from 64% last year to 76% by 2028.” Verdict: Still evolving. As 2028 is in the future, the exact 76% figure cannot be evaluated yet. However, interim data and industry consensus continue to support a strong…

Prediction by

Brian Wieser

On January 31, 2024

“In this morning’s updated forecast, Wieser projects U.S. digital ad spending — excluding political — will rise from 64% last year to 76% by 2028.”

Follow-up

As 2028 is in the future, the exact 76% figure cannot be evaluated yet. However, interim data and industry consensus continue to support a strong rising digital share, consistent with the trajectory predicted.

From the High Caliber AI network — see the AI for PR module in the course.