The short version

Brian Wieser predicted on April 21, 2024: “Wieser says that [digital advertising should carve off 76% of all advertising spending](https://urldefense.com/v3/__https:/adage.com/article/agency-news/us-ad-industry-revenue-grow-56-202-brian-wieser-forecasts/2548426?mod=djemCMOToday__;!!IfJP2Nwhk5Z0yJ43lA!KLKWZEqu_fmADIKdPAKfzggeI9hnrsmT4hN8IB6YJvlacVbrtxSu5diwaPYGIfkRZvtP6HW7R07ahiHqnlnjlNE$) in 2028 (versus 64% in 2023).” Verdict: Too early to tell. The prediction is for 2028, which has not yet occurred. Current trends for 2024-2025 show continued share gains for digital, aligning with the predicted direction, but the precise 76%…

Prediction by

Brian Wieser

On April 21, 2024

“Wieser says that [digital advertising should carve off 76% of all advertising spending](https://urldefense.com/v3/__https:/adage.com/article/agency-news/us-ad-industry-revenue-grow-56-202-brian-wieser-forecasts/2548426?mod=djemCMOToday__;!!IfJP2Nwhk5Z0yJ43lA!KLKWZEqu_fmADIKdPAKfzggeI9hnrsmT4hN8IB6YJvlacVbrtxSu5diwaPYGIfkRZvtP6HW7R07ahiHqnlnjlNE$) in 2028 (versus 64% in 2023).”

Follow-up

The prediction is for 2028, which has not yet occurred. Current trends for 2024-2025 show continued share gains for digital, aligning with the predicted direction, but the precise 76% share cannot be evaluated yet.

From the High Caliber AI network — see the AI for PR module in the course.