The short version

Brian Wieser predicted on July 1, 2024: “2024 U.S. ad economy up in the double digits -- 10.5% -- if included [political ad spending]” Verdict: Called it. The forecast of 10.5% growth including political ad spending is consistent with later industry tallies and the qualitative prediction of a "banner year for political ad spending".

Prediction by

Brian Wieser

On July 1, 2024

“2024 U.S. ad economy up in the double digits -- 10.5% -- if included [political ad spending]”

Follow-up

The forecast of 10.5% growth including political ad spending is consistent with later industry tallies and the qualitative prediction of a "banner year for political ad spending".

From the High Caliber AI network — see the AI for PR module in the course.