The short version

Brian Wieser predicted on September 4, 2024: “Citing a "much stronger than expected" second-quarter expansion of 9.6%, Wieser now projects that 2024 will grow 7.2% over 2023. Importantly, the growth estimate excludes what is projected to be a banner year for U.S. political ad spending, which if added in, would boost the 2024 U.S. ad economy up in the double…

Prediction by

Brian Wieser

On September 4, 2024

“Citing a "much stronger than expected" second-quarter expansion of 9.6%, Wieser now projects that 2024 will grow 7.2% over 2023. Importantly, the growth estimate excludes what is projected to be a banner year for U.S. political ad spending, which if added in, would boost the 2024 U.S. ad economy up in the double digits -- 10.5% -- if included.”

Follow-up

This forecast of 7.2% for non-political ad spending and 10.5% including political ad spending for 2024 appears consistent with later reports and industry consensus for 2024.

From the High Caliber AI network — see the AI for PR module in the course.