The short version

Brian Wieser predicted on December 1, 2024: “US advertising revenue will grow just 3.6% in 2025, Wieser ... wrote in a report published on Tuesday, down from the 4.5% growth he predicted in December.” Verdict: Too early to tell. This is a forward-looking forecast for the full-year 2025 ad market, so the outcome cannot be fully measured until after 2025…

Prediction by

Brian Wieser

On December 1, 2024

“US advertising revenue will grow just 3.6% in 2025, Wieser ... wrote in a report published on Tuesday, down from the 4.5% growth he predicted in December.”

Follow-up

This is a forward-looking forecast for the full-year 2025 ad market, so the outcome cannot be fully measured until after 2025 ends and independent industry data are available. We do have documentation that Wieser significantly downgraded his own 2025 forecast from 4.5% to 3.6% on March 18, 2025; whether that 3.6% proves accurate will depend on post-2025 data not yet present in the corpus.

From the High Caliber AI network — see the AI for PR module in the course.