The short version

Brian Wieser predicted on March 25, 2024: “In this morning's updated forecast, Wieser projects U.S. digital ad spending — excluding political — will rise from 64% last year to 76% by 2028.” Verdict: Still evolving. This is a long-term projection for 2028, so it is too early to determine a final verdict. Early 2024 data showed digital's share already at…

Prediction by

Brian Wieser

On March 25, 2024

“In this morning's updated forecast, Wieser projects U.S. digital ad spending — excluding political — will rise from 64% last year to 76% by 2028.”

Follow-up

This is a long-term projection for 2028, so it is too early to determine a final verdict. Early 2024 data showed digital's share already at 66.1%, trending in the predicted direction.

From the High Caliber AI network — see the AI for PR module in the course.