The short version

Brian Wieser predicted on January 31, 2024: “Brands could be spending three times too much on social. You read that right.” Verdict: Still evolving. This is an analytic judgment about overallocation rather than a numeric forecast with a specific datable outcome. However, later discussions about media mix optimization and social ROI suggest his critique remained relevant and debated.

Prediction by

Brian Wieser

On January 31, 2024

“Brands could be spending three times too much on social. You read that right.”

Follow-up

This is an analytic judgment about overallocation rather than a numeric forecast with a specific datable outcome. However, later discussions about media mix optimization and social ROI suggest his critique remained relevant and debated.

From the High Caliber AI network — see the AI for PR module in the course.