The short version

Dan Salmon predicted on December 24, 2023: “While organic development and partnerships are the most likely path, online dating companies could accelerate advertising product development through small tuck-in acquisitions of mobile ad tech... With strong free cash flow generation, a company like Match has plenty of dry powder to execute transactions.” Verdict: Called it. Match Group (Tinder parent) made no…

Prediction by

Dan Salmon

On December 24, 2023

“While organic development and partnerships are the most likely path, online dating companies could accelerate advertising product development through small tuck-in acquisitions of mobile ad tech... With strong free cash flow generation, a company like Match has plenty of dry powder to execute transactions.”

Follow-up

Match Group (Tinder parent) made no mobile adtech tuck-in acquisitions in 2024. It focused on core product updates and cost-cutting amid flat ad revenue (~$1.8B), with no reported deals.

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