The short version

David Cohen predicted on April 13, 2023: “Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to.” Verdict: Called it. Subsequent industry data confirmed that digital ad revenue growth cooled after 2021's spike, remaining positive but at lower rates, aligning with the prediction of…

Prediction by

David Cohen

On April 13, 2023

“Looking ahead, there is definitely still growth to be had, but it will be harder to achieve and likely less than we have become accustomed to.”

Follow-up

Subsequent industry data confirmed that digital ad revenue growth cooled after 2021's spike, remaining positive but at lower rates, aligning with the prediction of 'harder' and 'less' growth.

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