The short version

David Droga predicted on February 26, 2025: “Not all creativity is worth saving. I know that's a provocation, that's probably going to annoy some people. But I really mean it... AI is going to open up possibilities that we don't understand quite yet and allow us to do things we wish we could have done, or didn't anticipate being able…

Prediction by

David Droga

On February 26, 2025

“Not all creativity is worth saving. I know that's a provocation, that's probably going to annoy some people. But I really mean it... AI is going to open up possibilities that we don't understand quite yet and allow us to do things we wish we could have done, or didn't anticipate being able to do.”

Follow-up

Filed for tracking: the strongest version of the "AI raises the creative floor" argument from one of the industry’s most awarded creatives. Test: whether AI-produced advertising wins effectiveness recognition.

From the High Caliber AI network — see the AI for PR module in the course.