The short version

Debra Aho Williamson predicted on December 12, 2024: “Our research identified three best practices advertisers should consider: - Be thoughtful about disclosing when ads use gen AI. - Deploy gen AI ads in places where consumers are most likely to embrace and engage with them. - Follow the same creative best practices and considerations as for human-created ads.” Verdict: Too…

Prediction by

Debra Aho Williamson

On December 12, 2024

“Our research identified three best practices advertisers should consider: - Be thoughtful about disclosing when ads use gen AI. - Deploy gen AI ads in places where consumers are most likely to embrace and engage with them. - Follow the same creative best practices and considerations as for human-created ads.”

Follow-up

This prediction offers best practices for advertisers and is too early to evaluate if these practices have been widely adopted or proven effective in mitigating consumer hesitation towards Gen AI ads.

From the High Caliber AI network — see the AI for PR module in the course.