The short version

Emily Weiss predicted on January 3, 2024: “A subsection of brands will shun AI and prioritise more human positioning. This ‘acoustic’ concept will be leveraged to distance brands from perceptions of AI-powered business as impersonal and homogeneous.” Verdict: Partially right. The prediction that a subsection of brands would shun AI and prioritize human positioning partially came true, as evidenced by…

Prediction by

Emily Weiss

On January 3, 2024

“A subsection of brands will shun AI and prioritise more human positioning. This ‘acoustic’ concept will be leveraged to distance brands from perceptions of AI-powered business as impersonal and homogeneous.”

Follow-up

The prediction that a subsection of brands would shun AI and prioritize human positioning partially came true, as evidenced by a July 2025 Nielsen report showing 18% of consumer goods brands marketing products as "AI-free." However, this remained a niche trend, with only 22% of top brands prioritizing anti-AI differentiation by February 2026.

From the High Caliber AI network — see the AI for PR module in the course.