The short version

Eric Seufert predicted on April 1, 2024: “Retail media networks proliferated in the Everything is an ad network paradigm because privacy restrictions have starved social media advertising platforms of the user‑level data that rendered their targeting mechanisms so powerful and appealing.” Verdict: Still evolving. Retail media networks continued to proliferate in 2024-2025, and other sectors developed ad businesses based on…

Prediction by

Eric Seufert

On April 1, 2024

“Retail media networks proliferated in the Everything is an ad network paradigm because privacy restrictions have starved social media advertising platforms of the user‑level data that rendered their targeting mechanisms so powerful and appealing.”

Follow-up

Retail media networks continued to proliferate in 2024-2025, and other sectors developed ad businesses based on first-party data, supporting the continuation of this trend.

From the High Caliber AI network — see the AI for PR module in the course.