The short version

Eric Seufert predicted on January 10, 2024: “"This is a short-term shock, and the platforms shouldn't get used to it," said Eric Suefert, founder of Mobile Dev Memo and industry analyst. While he expects Shein and Temu to continue aggressively spending on advertising throughout 2024, he expects a plateau or decline in 2025 because their marketplace sales are contingent on…

Prediction by

Eric Seufert

On January 10, 2024

“"This is a short-term shock, and the platforms shouldn't get used to it," said Eric Suefert, founder of Mobile Dev Memo and industry analyst. While he expects Shein and Temu to continue aggressively spending on advertising throughout 2024, he expects a plateau or decline in 2025 because their marketplace sales are contingent on aggressive advertising.”

Follow-up

As of the current date (2026-09-01), data for 2025 ad spend is likely available but requires external research tools which are currently disabled. The full impact for the end of 2025/early 2026 cannot be evaluated with the current information.

From the High Caliber AI network — see the AI for PR module in the course.