The short version

Ian Whittaker predicted on January 17, 2024: “I think 2024 generally will actually be a good year, so it’ll be quite benign. I think the advertising space will do quite well… pretty much in terms of media we’ll get a continuation of most of the trends of 2023.” Verdict: Called it. Global advertising forecasts and early-2024 trading updates broadly characterized…

Prediction by

Ian Whittaker

On January 17, 2024

“I think 2024 generally will actually be a good year, so it’ll be quite benign. I think the advertising space will do quite well… pretty much in terms of media we’ll get a continuation of most of the trends of 2023.”

Follow-up

Global advertising forecasts and early-2024 trading updates broadly characterized 2024 as a growth year for ad spend, with continued strength in digital platforms, aligning with his description of a 'benign' environment and advertising 'doing quite well'. Macro conditions (inflation moderating, interest rates stabilizing) supported continued, though uneven, growth, consistent with a good but not exceptional year.

From the High Caliber AI network — see the AI for PR module in the course.