The short version

Jasmine Enberg predicted on October 14, 2025: “I think we’re going to continue to see more investment coming into influencer marketing... I still think there’s a lot to be worked out. But overall, I think the sentiment toward influencer marketing will remain strong and the dollars will continue to follow.” Verdict: Called it. Influencer marketing investment and sentiment remained strong…

Prediction by

Jasmine Enberg

On October 14, 2025

“I think we’re going to continue to see more investment coming into influencer marketing... I still think there’s a lot to be worked out. But overall, I think the sentiment toward influencer marketing will remain strong and the dollars will continue to follow.”

Follow-up

Influencer marketing investment and sentiment remained strong through 2024-2025 and into 2026, with continued budget increases and maturation of the category, leading to a focus on performance and measurement. This aligns with the prediction.

From the High Caliber AI network — see the AI for PR module in the course.