The short version

Jason Kint predicted on December 17, 2024: “There will inevitably be change in behavior just because there’s enforcers looking over their shoulder.” Verdict: Still evolving. While there is evidence of market change (reduced publisher traffic from Google Search due to AI), it's not a direct confirmation of Kint's specific prediction about 'enforcer-driven behavior change' by Google. It's a related but…

Prediction by

Jason Kint

On December 17, 2024

“There will inevitably be change in behavior just because there’s enforcers looking over their shoulder.”

Follow-up

While there is evidence of market change (reduced publisher traffic from Google Search due to AI), it's not a direct confirmation of Kint's specific prediction about 'enforcer-driven behavior change' by Google. It's a related but distinct trend.

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