The short version

Jeff Sundheim predicted on April 28, 2026: “I think that number [AI first creative spend] is still pretty low. But I think it's going to grow very quickly. As as advertisers realize that it's not only a time saver, but it's also something that can distinguish themselves uh, in terms of creating really cool content.” Verdict: Too early to tell.…

Prediction by

Jeff Sundheim

On April 28, 2026

“I think that number [AI first creative spend] is still pretty low. But I think it's going to grow very quickly. As as advertisers realize that it's not only a time saver, but it's also something that can distinguish themselves uh, in terms of creating really cool content.”

Follow-up

Filed for tracking. Outcome to be evaluated as the timeline plays out.

From the High Caliber AI network — see the AI for PR module in the course.