The short version

John Jantsch predicted on January 1, 2025: “GEO is still in its experimental phase, comparable to where SEO was in its earliest days.” Verdict: Called it. GEO / generative search optimization is in nascent stages; practices are still experimental and loosely defined, with no widely adopted, standardized methodology. This aligns with Jantsch’s forecast that GEO would resemble the ‘earliest days’…

Prediction by

John Jantsch

On January 1, 2025

“GEO is still in its experimental phase, comparable to where SEO was in its earliest days.”

Follow-up

GEO / generative search optimization is in nascent stages; practices are still experimental and loosely defined, with no widely adopted, standardized methodology. This aligns with Jantsch’s forecast that GEO would resemble the ‘earliest days’ of SEO during the 2026–2030 period.

From the High Caliber AI network — see the AI for PR module in the course.