The short version

Joshua Lowcock predicted on January 10, 2025: “DIY, at-home health-testing products bought over the counter will continue to grow. … In 2025, we’ll see organizations with future-focused data strategies set themselves apart by producing deeper and more tightly integrated omnichannel marketing campaigns.” Verdict: Called it. At-home diagnostics continued to grow as a significant consumer health category through 2025-2026. Simultaneously, retail…

Prediction by

Joshua Lowcock

On January 10, 2025

“DIY, at-home health-testing products bought over the counter will continue to grow. … In 2025, we’ll see organizations with future-focused data strategies set themselves apart by producing deeper and more tightly integrated omnichannel marketing campaigns.”

Follow-up

At-home diagnostics continued to grow as a significant consumer health category through 2025-2026. Simultaneously, retail media networks and sophisticated brands leveraged first-party data for integrated omnichannel campaigns, demonstrating the differentiation of 'future-focused data strategies'.

From the High Caliber AI network — see the AI for PR module in the course.