Receipt
Filed July 5, 2026
The short version
Lia Haberman predicted on November 14, 2025: “In 2026, I expect affiliate creators to become an even bigger share of the marketing mix. We're seeing a clear shift toward creators who influence culture and … In short: Creator marketing is non-negotiable in 2026, with Instagram as the dominant stage and micro-influencers as the MVPs.” Verdict: Called it. Lia Haberman's prediction…
Prediction by
Lia Haberman
On November 14, 2025
“In 2026, I expect affiliate creators to become an even bigger share of the marketing mix. We're seeing a clear shift toward creators who influence culture and … In short: Creator marketing is non-negotiable in 2026, with Instagram as the dominant stage and micro-influencers as the MVPs.”
Follow-up
Lia Haberman's prediction that creator marketing would be non-negotiable in 2026, with Instagram as a dominant stage, aligns with post-event SXSW 2026 coverage which heavily featured creator economy and influencer marketing themes.
Original source
ICYMI by Lia Haberman (Substack)From the High Caliber AI network — see the AI for PR module in the course.