The short version

Lou Paskalis predicted on May 12, 2026: ““I believe marketers are facing the greatest crisis and opportunity in the history of the industry,” he said, explaining that AI is set to rewrite everything from creative production to audience targeting. "The AI is going to be able to create more relevant creative assets for ever smaller audiences so that it’s hyper…

Prediction by

Lou Paskalis

On May 12, 2026

““I believe marketers are facing the greatest crisis and opportunity in the history of the industry,” he said, explaining that AI is set to rewrite everything from creative production to audience targeting. "The AI is going to be able to create more relevant creative assets for ever smaller audiences so that it’s hyper relevant.””

Follow-up

Generative AI is being rapidly adopted for creative versioning, asset production, audience segmentation, predictive modeling, and dynamic creative optimization. Hyper-personalized creative is emerging. These trends align with AI rewriting marketing's playbook and creating hyper-relevant creative assets.

From the High Caliber AI network — see the AI for PR module in the course.