The short version

Marc Pritchard predicted on April 2, 2024: ““Overall, Pritchard’s advice for marketers is to get ‘in shape’ for the continuous sprint that marketing has become thanks to transformation across many dimensions. In the same way that AI has sped up advertising, processes and mindsets must reflect acceleration.”” Verdict: Still evolving. Industry and P&G practices show continued movement toward faster, more…

Prediction by

Marc Pritchard

On April 2, 2024

““Overall, Pritchard’s advice for marketers is to get ‘in shape’ for the continuous sprint that marketing has become thanks to transformation across many dimensions. In the same way that AI has sped up advertising, processes and mindsets must reflect acceleration.””

Follow-up

Industry and P&G practices show continued movement toward faster, more continuous marketing cycles, supporting the forecast directionally. It's an ongoing structural shift.

From the High Caliber AI network — see the AI for PR module in the course.