The short version

Marc Pritchard predicted on June 1, 2026: “What changes is how we work to deliver the volume, velocity, and variety of brand assets needed to build brands. But what stays the same are the fundamentals of brand building.” Verdict: Too early to tell. This prediction was made in June 2026. While the increasing use of AI in content creation supports…

Prediction by

Marc Pritchard

On June 1, 2026

“What changes is how we work to deliver the volume, velocity, and variety of brand assets needed to build brands. But what stays the same are the fundamentals of brand building.”

Follow-up

This prediction was made in June 2026. While the increasing use of AI in content creation supports the 'volume, velocity, and variety' aspect, it is too early to definitively judge the full impact on brand building workflows and to confirm that fundamentals remain unchanged as of the current date.

From the High Caliber AI network — see the AI for PR module in the course.