The short version

Marc Pritchard predicted on April 2, 2024: ““The power of artificial intelligence [is] to ‘exponentially turbocharge’ marketing,” and P&G is moving “from a siloed, batch-based process to more of a continuous one typical of direct-to-consumer brands.”” Verdict: Still evolving. AI adoption in marketing has accelerated, and P&G's own reported use of AI aligns with the prediction. However, it's an ongoing…

Prediction by

Marc Pritchard

On April 2, 2024

““The power of artificial intelligence [is] to ‘exponentially turbocharge’ marketing,” and P&G is moving “from a siloed, batch-based process to more of a continuous one typical of direct-to-consumer brands.””

Follow-up

AI adoption in marketing has accelerated, and P&G's own reported use of AI aligns with the prediction. However, it's an ongoing transformation rather than a realized endpoint.

From the High Caliber AI network — see the AI for PR module in the course.