The short version

Marc Pritchard predicted on October 28, 2024: “That will be very exciting because what that allows us to do then is to be able to plan so you can still reach that 80% of people, but do it with less overlap and duplication on frequency. And that's going to be good for growth because we'll be able to reinvest that…

Prediction by

Marc Pritchard

On October 28, 2024

“That will be very exciting because what that allows us to do then is to be able to plan so you can still reach that 80% of people, but do it with less overlap and duplication on frequency. And that's going to be good for growth because we'll be able to reinvest that savings back into reaching more people.”

Follow-up

The prediction is an ongoing effort P&G is working on with partners, so it is too early to judge the outcome or quantify the results.

From the High Caliber AI network — see the AI for PR module in the course.