The short version

Marc Pritchard predicted on March 27, 2026: “maintained that marketing work that uses AI but stays true to fundamentals will be unscathed, comparing AI to animation, CGI and other familiar technologies.” Verdict: Called it. AI has become more embedded in marketing operations without displacing fundamental brand-building principles. No major backlash has forced a retreat from AI in marketing at scale,…

Prediction by

Marc Pritchard

On March 27, 2026

“maintained that marketing work that uses AI but stays true to fundamentals will be unscathed, comparing AI to animation, CGI and other familiar technologies.”

Follow-up

AI has become more embedded in marketing operations without displacing fundamental brand-building principles. No major backlash has forced a retreat from AI in marketing at scale, and it is increasingly normalized in workflows.

From the High Caliber AI network — see the AI for PR module in the course.