The short version

Marc Pritchard predicted on March 27, 2026: “Overall, Pritchard’s advice for marketers is to get ‘in shape’ for the continuous sprint that marketing has become thanks to transformation across many dimensions. In the same way that AI has sped up advertising, processes and mindsets must reflect acceleration.” Verdict: Called it. Industry behavior generally supports the acceleration of marketing workflows, with…

Prediction by

Marc Pritchard

On March 27, 2026

“Overall, Pritchard’s advice for marketers is to get ‘in shape’ for the continuous sprint that marketing has become thanks to transformation across many dimensions. In the same way that AI has sped up advertising, processes and mindsets must reflect acceleration.”

Follow-up

Industry behavior generally supports the acceleration of marketing workflows, with agile 'sprint'-style approaches and continuous testing becoming more prevalent, especially with generative AI and automation tools. This is evident in trade press and conference agendas.

From the High Caliber AI network — see the AI for PR module in the course.