The short version

Marc Pritchard predicted on October 28, 2024: “In 2024, AI’s application in ad agencies seemed to move from theory to practice.” Verdict: Called it. Pritchard's observation about AI moving from theory to practice in 2024 aligns with the provided information, which states P&G is seeing real productivity boosts from AI in ads, including testing ads in hours rather than weeks.…

Prediction by

Marc Pritchard

On October 28, 2024

“In 2024, AI’s application in ad agencies seemed to move from theory to practice.”

Follow-up

Pritchard's observation about AI moving from theory to practice in 2024 aligns with the provided information, which states P&G is seeing real productivity boosts from AI in ads, including testing ads in hours rather than weeks.

From the High Caliber AI network — see the AI for PR module in the course.