The short version

Marc Pritchard predicted on July 9, 2024: “Even with all the technology that's available to us, the answer will not be found in the data or the algorithms. [The] answer is in the idea, which comes from the heart and the soul. AI doesn't get the spine tingles. Humanity matters.” Verdict: Still evolving. Industry coverage in 2025–2026 consistently describes marketers…

Prediction by

Marc Pritchard

On July 9, 2024

“Even with all the technology that's available to us, the answer will not be found in the data or the algorithms. [The] answer is in the idea, which comes from the heart and the soul. AI doesn't get the spine tingles. Humanity matters.”

Follow-up

Industry coverage in 2025–2026 consistently describes marketers using AI for asset production, optimization, and scale, while stressing that humans are still central to insights and brand voice. This aligns with the prediction that AI amplifies but does not replace human creative 'tingles'.

From the High Caliber AI network — see the AI for PR module in the course.