The short version

Mark Ritson predicted on November 19, 2024: “ad and promotion-focused marketers facing ‘a crisis’ as a result” Verdict: Still evolving. Later sources show Ritson repeating warnings about AI reducing roles, but the supplied materials do not provide a quantified 'crisis' in promotion-focused marketing jobs. The situation is still developing.

Prediction by

Mark Ritson

On November 19, 2024

“ad and promotion-focused marketers facing ‘a crisis’ as a result”

Follow-up

Later sources show Ritson repeating warnings about AI reducing roles, but the supplied materials do not provide a quantified 'crisis' in promotion-focused marketing jobs. The situation is still developing.

From the High Caliber AI network — see the AI for PR module in the course.