The short version

Mark Ritson predicted on November 19, 2024: “I think by the 2030s ... It eliminates a lot of the media planning, it eliminates a lot of strategic planning that many of us have done for our whole lives.” Verdict: Too early to tell. The prediction's timeframe extends into the 2030s, making it too early for a definitive judgment. While AI…

Prediction by

Mark Ritson

On November 19, 2024

“I think by the 2030s ... It eliminates a lot of the media planning, it eliminates a lot of strategic planning that many of us have done for our whole lives.”

Follow-up

The prediction's timeframe extends into the 2030s, making it too early for a definitive judgment. While AI is augmenting media and strategic planning, 'elimination' is a strong claim yet to be realized.

From the High Caliber AI network — see the AI for PR module in the course.